Showing posts with label India. Show all posts
Showing posts with label India. Show all posts

Sunday, 30 December 2012

Unfinished business

I sit here watching images of what has been going on in Delhi in the last two weeks. The unspeakable horror that was inflicted upon a 23-year old Delhi student, her 13 days of struggle for life and the deplorable politics that ensued at all stages has enraged the country like never before and the outpouring of grief is unprecedented.

But, the irony is that this is not an isolated incident, it is certainly not the first and probably not the last. Some of these incidents make big news and we have public and media outrage, despair, calls for action...Perhaps we have become too quick to brand our events into hashtags: #lokpal #corruption #Damini #Nirbhaya #alltimelow #stoptheshame.....The awakening of 1.25bn people at last! Our own revolution, led peacefully by the youth and complemented by social media (bravo!).

The government on its part, does nothing and remains silent. The sniggering continues, what! after all this the PM could only say "#TheekHai" or worse, some idiotic politician brands the protesters as "dented-painted women" which just shows how bad their mentality is.

But soon people get tired of protesting, the media finds another issue to highlight, the Twitterrati move on to happier topics... No laws are passed, no law enforcement is strengthened, no accountability is restored. The crime, the violence especially against women, the corruption continues..

Why?

Because a system as broken as ours, a society as corrupt as ours cannot be fixed by one or two "uprisings" alone. Because believe it or not, we live in a democracy, and democratic governments are not toppled by a candle light march at India Gate (or Jantar Mantar).

So all the calls for action, special sessions of parliament, better laws, better law enforcement will fall on deaf ears. Because the political class knows they are in power and the person on the street is not. News Anchors, social activists and the like can shout all they want on national TV -"has the political class lost sense of ground reality?" "Have they lost touch with modern India?" 

But, I think that the exact opposite is true - modern India has lost touch with politics.

We have always known that India is a land of diversity - there are many languages, religions, cultures, caste, creed etc. However, any marketing guru will tell you that aside from the regional differences, there are also socio-economic segments, broadly: The rich, the consuming class, the climbers, the aspirants and the destitute. These segments are extremely disparate and they sometimes have very little in common between them. 

India is a growth story because the consuming class and the climbers have become a sizeable chunk of the population and are growing significantly. Add to it the so called "demographic dividend" and this creates a perfect opportunity for businesses around the world. But the important lesson here is to know your segment and cater to that segment only. To win over a segment, you might even have to alienate the others. 

Our political class probably learnt this very important marketing lesson a long time ago. And so they play in their little segments based on regional or socio-economic differences. They know they cannot please everyone, so they only cater to people that will actually put them into power. 

You and I, the educated consuming class of the country, the upwardly mobile climbers or even the aspirants - are not the target segment of any politician today. 

Why? Because we don't bother to speak when it actually matters. We don't vote, most people haven't even registered to vote. Because well, who do we vote for? "The candidates do not represent us". "We believe in no one." But then who is our icon, our leader? Will the real youth icons please stand up? 

We need someone to represent us in parliament, to take up our issues, to create laws that matter to us and ensure that these laws are enforced. Our revolution will come from going inside parliament, not by protesting from the outside. 

But is this incident only about politics, bad governance, lack of law and order? No, it is not! The issue is actually much larger, the issue is about how our society treats women, the attitude towards women which manifests itself in many crimes against women. It is hard to talk about all these issues in one go, but let me highlight one particular issue:
Whenever something like this happens, the media is quick to pose the question: why do we disrespect our women, why are women being objectified? Celebrities and Bollywood personalities are quick to join in. But ironically, every Bollywood movie these days has an "item song". Every heroine wants to have a song like "Sheila kee Jawaani", "munni badnaam huee" or "chikni chameli" to her credit. These songs with skimpily clad "hot" woman dancing among 100s of men supposedly from the "masses" and the "hinterland" are constantly streamed onto our TV screens and radio channels. The latest such song has lines to the effect "main murgee ka leg piece hoon, gataka le alcohol se; meree photo ko seene se laga Fevicol se..." Why are we so quick to lap them up and happily dance to them in our weddings and celebrations? But of course that is OK, because it is entertainment and sure pop songs all over the world are provocative, edgy and objectify women... But have we ever considered that some people might be taking this too literally, that their idea of entertainment might be attacking a woman on the street...Have we ever considered that treating women as objects has become part of our pop culture...

The issues go on....but there are no easy fixes and somewhere the blame lies with us.

Sure, maybe this time, some action might be taken. Maybe the six men will probably get a death sentence; but that is not the point. The point is that we all know that such events will happen again, that we will have to protest again, but the only way to make these protests meaningful is to not just call for action, but to ACT as well...



Sunday, 3 April 2011

I'm a Believer!!



Today is a rare day, its the morning after...and for once, it is not filled with regrets, finger pointing, confusion, arguments or pure disbelief and denial. People are not coming up with accusations, arguments and justifications. From the logical - "they are paid so much for the ads (and now IPL) that they have no incentive to play for the country", "its only Sachin the rest are useless", "they come under pressure too soon"; to the downright inane - "Indians are vegetarians so they can't compete as athletes" or "Gods are against us" and of course "the match was fixed"

After more than 25 years of every Indian of my generation expecting the "best team on paper" to win and every time being let down just as fabulously. But today is indeed a different day, coz we are truly the world champions!! Not only that, we are now, the only team to have won the World Cup in all three formats (60 overs, 50 overs and 20-20). We are the leading Test side and of course we are the commercial capital of Cricket Land.

And so today, I go down memory lane and relive the world cup moments - some great wins, some bitter disappointments and sometimes the only cheer was provided by the special cricket commercials. (PS - click on links)

I don't remember much of 1987 World Cup, we used to live in Shillong, Meghalaya and I cared more for Football and Tennis than for Cricket...

1992 - We move to Kanpur (home to Green Park, the only International Cricket Stadium in the state of UP) and therefore get caught up in Cricket frenzy. The tournament was a complete washout, the only saving grace was the win against Pakistan and of course the image of Javed Miandad doing the frog jump as he imitated Kiran More.
Pakistan led by Imran Khan went on to famously win the World Cup and we all wondered when our team would ever be as spirited...(and whether we could ever understand what our captain Mohd. Azharuddin said after the first phrase i.e. "the boys gave 100%...")

1996 - I remember that our final exams were going on at the time, and we were only allowed to see India matches :(

India was playing in the sub-continent and we had a real chance of winning..Sachin Tendulkar had become one of the best batsmen ever and had practically broken all records. The mood was up-beat and the TV commercials capitalised on this big time

In the Quarter-Finals, Team India play spectacularly against Pakistan and the term "doing a Jadeja" was coined when he thrashed Waqar Younis for 40 in two overs..India was all set to take on the mighty Sri Lankans at Eden Gardens. The match started well, but what happened in the second innings is a shameful event for Indian cricket - India collapsed (predictably) after Sachin was out and the crowd started Rioting..The crowd was not justified in rioting and I don't think Eden Gardens has still recovered from that match..But then it reflected the state of affairs of the Indian cricket team - it was a one man army and was completely dependent on its star player - Sachin Tendulkar (leading run scorer of the tournament)

1999 - A not so great tournament for India who couldn't progress beyond the super sixes..But then the lasting image will always be South Africa vs Australia in the Semis where a mis-understanding caused SA to get knocked out of the tournament...

2003 - BJP was in power and their campaign was called "India Shining"; From the outside, India was indeed shining, the telecom / mobile revolution was in full swing, the markets were up, the Cricket World Cup was going on and Team India under Saurav Ganguly looked formidable. A convincing win over Sri Lanka and New Zealand (and of course Kenya) got India into the finals against the mighty Aussies..We never had a chance against the Aussies, because we never really tried! The cookie just crumbled and Team India lost by the largest margin ever!!

Once again, the only thing to really cheer about were the TV ads...

The BJP India Shining Campaign didn't last longer as well, they too lost to the Congress led Coalition.

2007 - Was it because I was too busy with my investment banking internship, or India were in such bad form, but either way I don't remember watching a single match!!

2007 - T-20 World Cup; I wasn't a fan of T-20 at that point and missed most of the league games (India wasnt playing well anyway). But then "youngistan" team India took over in the knock out stages and the images of Yuvi's 6 sixes and India winning against Pakistan in a nail-biting match remain.

2009 - T-20 World Cup; My friends and I bought loads of tickets for matches at Lords. Watching games at Lords was a real treat! But India let us down again and was knocked out in the qualifiers. PS - found this great ad though

2011 - Expectations are sky high, it is a lengthy tournament, Sachin's last world Cup, etc etc.
I almost gave up on them the way they played against England; My hopes were regained after they played SA - because even though they lost they played well!! Knock-out stages were a complete emotional roller-coaster..We all know what happened, the team finally rose to the occasion, this time the symbolism (the famous huddle) was missing, but the firecrackers were not.

1983 was always an image for us, finally we have new images, new memories to cherish. Virat Kohli summed it up for all of us when he said "Sachin has held carried the burden of Indian cricket for 21 years so its fine if we carry him on our shoulders today" (did he really come up with that on the spot??!!!)

And so here I am, I confess I am not cricket crazy like a lot of my friends but a fan nonetheless, and today, I am a believer!!

PS - check out this MS Dhoni ad (I'd not seen it before)